Google Remarketing

How does it work?
Remarketing is the option which shows your google ads to users who have visited your site in past, as and when they see google adwards while browsing the any web pages.

Technically google stores visited website details in your computer and whenever you surf any web page having google adwards, it shows your ad as matched based on remarketing concept.

When you use remarketing, you’ll tag pages of your site that correspond to certain categories you want to promote. For example, you could add a “TV” tag on all of the pages where you sell televisions. You can then create an AdWords campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who’ve visted these pages as they browse sites across the Google Display Network.

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